There is no better way to get feedback from customers about how your product/service is doing or how you can improve your customer service. Customer satisfaction surveys are often overlooked by companies. They give you an exact measure of how customers feel about your products/services.
In spite of technological advancements in other areas, customer satisfaction surveys remain a powerful tool for businesses to grow and manage customer relationships. You can gain valuable insight into your business’ potential growth and customer acquisition by incorporating a feedback collection and analysis system into your sales/marketing cycle.